- The whole magazine has lots of celebrity mid-shots with little information. It's mainly just images. Everyone is smiling or doing funny poses. Everything is fun, young and fresh.

- With the posters that they advertise, they have a preview of them.

- Main colours used are blue and pink.

- Quotes are used on top of each celebrity picture instead of just a little heading. This makes it more fun for young girls to read.

- There is a chance for a lucky reader to the American Idol finale. This makes the magazine appeal to an even bigger audience. To the American Idol fans.